Gardena Print Celebrate Every Season by Heimat Wien

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Celebrate Every Season

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Industry Gardening Instruments & Products
Media Print, Magazine & Newspaper
Market Austria
Agency Heimat Wien
Creative Director Christoph Pausz, Georg Feichtinger
Art Director Georg Feichtinger, Simon Pointner
Copywriter Christoph Pausz, Robin Kappacher
Photographer Dieter Braschl
Released November 2017

Credits & Description

Category: House, Garden
Media: Print
Brand: Gardena
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Graphic Designers: Simon Pointner, Fabian Kohlert
Photographer: Dieter Brasch
Published: November 2017
Description:
Task: GARDENA is the top-of-mind brand for traditional gardeners and wants to evoke their inner passion for life.
Idea: While gardening with GARDENA products one can live every season with every sense to the fullest.
In other words: One is invited to celebrate every season.
Solution: “Celebrate every season” was translated directly to the visual level in an inspiring and life appreciating way by crafting confetti out of real leaves.
Celebrate every Season.