Gardena Print Smart Scissor by Heimat Wien

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Smart Scissor

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Industry Household maintenance & pet products
Media Print, Magazine & Newspaper
Market Austria
Agency Heimat Wien
Creative Director Christoph Pausz, Georg Feichtinger
Art Director Georg Feichtinger, Simon Pointner
Copywriter Christoph Pausz, Robin Kappacher
Photographer Dieter Braschl
Released August 2017

Credits & Description

Category: House, Garden
Media: Print
Brand: Gardena
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Photographer: Dieter Brasch
Retouching: Barbara Ster
Published: August 2017
Task: Show that with GARDENA’s smart system gardening can be done via smartphone app by one click – everything else happens automatically, no matter where you are.
Idea: With the GARDENA smart system it literally feels as if your lawn would trim itself.
Solution: The benefits of GARDENA’s smart system regarding lawn care were translated directly to the visual level by crafting an “one-line-figure” of scissor out of one single, real grass stalk.
As if your lawn would trim itself.