Garmastan: TORN NIPPLE by MILK Vilnius for Armila

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Garmastan: TORN NIPPLE

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Industry Health & Pharmaceuticals
Media Print, Magazine & Newspaper
Market Lithuania
Agency MILK Vilnius
Released March 2008

Awards

Golden Hammer 2008
Best Use of Media - Gold

Credits & Description

Agency: MILK
Country: Lithuania
Entry title: TORN NIPPLE
Product/Service: Garmastan medication
Brand name: Garmastan
Advertiser: Armila
Account director: MILK
Creative director: MILK
Art Director: MILK
Copywriter: MILK
Creative idea: It's a print ad for maternity magazines. The double spread portrays a breast-feeding woman and her baby. Two pages are glued together. Once you tear them off of each other, the baby's mouth tears off the nipple, thus demonstrating how painful breast-feeding can be, unless you use "Garmastan" lotion.