Gatorade: Gatorade Global G Series, 4 by TBWA\Chiat\Day USA for Gatorade

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Gatorade: Gatorade Global G Series, 4

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Industry Soft Drinks
Media Print, Magazine & Newspaper
Market United States
Agency TBWA\Chiat\Day USA
Creative Director Jayanta Jenkins
Art Director Hillary Coe
Designer Hillary Coe
Illustrator Charis Tsevis
Released April 2012

Credits & Description

This is phase 1 of the global Gatorade campaign. Athletes were chosen depending on which country the media was placed. TBWA Chiat Day was to visually communicate the relationship between the ingredients in the product, and the athletes who drink them.
Category: Drinks, non-alcoholic
Client: Gatorade
Agency: TBWA Chiat Day
Country: United States of America
Creative Director: Jayanta Jenkins
Art Director: Hillary coe
Designer: Hillary coe
Illustrator: Charis Tsevis