GE Print The Living Masterpiece by AMV BBDO London

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The Living Masterpiece

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Industry Museums & Libraries, Business equipment & services, Public awareness, Corporate Image
Media Print, Magazine & Newspaper
Market United Kingdom
Agency AMV BBDO London
Director Jamie Maule-Finch
Executive Creative Director Paul Brazier
Creative Director Mike Hannett, Dave Buchanan Responsible Drinking
Art Director Mike Sutherland, Bern Hunter, Mike Bond, Ant Nelson
Released December 2011


One Show 2012
One Show Design Sustainability in Design / Single or Campaign Gold
One Show Public Service / Outdoor and Posters - Single Merit

Credits & Description

Category: Special Build
Advertiser: GE
Product/Service: GE
Executive Creative Director: Paul Brazier
Creative Director: Mike Hannett/Dave Buchanan
Copywriter: Ant Nelson/Mike Sutherland/Bern Hunter/Mike Bond
Art Director: Ant Nelson/Mike Sutherland/Bern Hunter/Mike Bond
Other Credits: Created By Ans Nursery & National Portrait Gallery
Production Company: Pretzel Films
Agency Production: Adam Walker/Chloe Robinson
Director: Jamie Maule-Finch
Producers: Ciara McGowan/Sam LeGassik

Ambient Execution Description
GE’s ‘Living Masterpiece’ a 22m x 7m canvas was created from over 8,000 living plants and was alive for 6 months in London's Trafalgar Square across the summer of 2011. It was a one-off exhibition