Generations Against Bullying (GAB) Print Your Voice by Bader Rutter Milwaukee

Your Voice

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Industry Public awareness
Media Print, Magazine & Newspaper
Market United States
Agency Bader Rutter Milwaukee
Creative Director Mike Fredrick
Art Director Kerry Tasch Korrer
Copywriter Mark Henderson
Photographer Lindsay Gallup
Released May 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Generations Against Bullying
Agency: Bader Rutter
Geo: United States
Advertising Agency: Bader Rutter, Milwaukee, USA
Creative Director: Mike Fredrick
Art Director: Kerry Tasch Korrer
Copywriter: Mark Henderson
Photographer: Lindsay Gallup
Published: May 2017
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They're empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
Make your voice heard.
If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.