Free Range bread by BMF Australia, Finch for George Weston Foods

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Free Range bread

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Industry Baking, Cakes & Desserts, Bread
Media Print, Magazine & Newspaper
Market Australia
Agency BMF Australia
Creative Director Justin Ruben
Agency Finch
Director Christopher Riggert
Art Director Alex Booker
Copywriter Philip Sicklinger
Producer Michael Hilliard
Photographer Ross Brown
Account manager Nora Zenasni
Editor Jack Hutchings @ The Whitehouse
Service Agency The Butchery
Released February 2013

Credits & Description

BMF & George Weston Foods have launched a new integrated campaign for its Abbott's Village Bakery brand - Free-Range bread.
Because Abbott's Village Bakery is free from artificial colours, flavours, or e-numbers George Weston Foods wanted a campaign that communicated the authentic goodness that goes into every slice.
Category: Food
URL: http://abbottsvillagebakery.com.au/
Client: George Weston Foods
Agency: BMF
Production: Finch
Country: Australia
Director: Christopher Riggert
Creative Director: Justin Ruben
Art Director: Alex Booker
Copywriter: Philip Sicklinger
Producer: Michael Hilliard
Digital creative: Tim Hill
Executive Producer: Rob Galluzzo
Visual Effects: Colin Renshaw
Visual Effects: marnie Ellis
DoP: Sebastian Pfaffenbichler
Graphic Designer: Indah Shillingford
Graphic Designer: Phil Banks
Planner: Thomasine Burnap
Account Director: Jason Carnew
Agency Producer: whitney hawthorn
Editing Company: The Butchery
Editor: Jack Hutchings
Retoucher: Andy Salisbury
Photographer: Ross Brown
Music: Nylon - Michael Yezersky
Production Manager: Karen Liddle
Account manager: Nora Zenasni
Managing Partner - Stephen McArdle
Creative Founder - Warren Brown
Client Director - Lisa Ramsey
Business Lead - Kura Tyerman
Art Buyer - Sarah Thompson
VFX - ALTVFX
Interactive Designer - Matt Hughes
Project Manager - Jane Gower
Brand & Content Manager - Danielle Long