Georgia Print Georgia Max Coffee: Ski Toilets by Tugboat

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Georgia Max Coffee: Ski Toilets

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Industry Coffee, Tea, Breakfast Drinks, Corporate Communication
Media Print, Magazine & Newspaper
Market Japan
Agency Tugboat
Released March 2009


D&AD Awards 2010
Environmental Design Leisure & Tourism Nomination

Credits & Description

Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumper’s view when they were sitting on the loo. The person could look down at their skis (simply printed on the floor of the cubicle) and see the steep ski jump slope ahead of them. The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” The message also featured the URL, where visitors could view videos of extreme sports as well as sign up to the MAX community.
Client: Coca-Cola
Agency: Tugboat, Tokyo