Getty Images Print Trash by DDB Buenos Aires


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Industry Website
Media Print, Magazine & Newspaper
Market Argentina
Agency DDB Buenos Aires
Chief Creative Officer Facundo Varela, Adrian Piattoni
Creative Director Bruno Macri, Juan Ignacio Martínez Cima
Art Director Ezequiel Irureta
Copywriter Luciano Griessi Pereyra
Released April 2017


Cannes Lions 2017
Print And Publishing Print: B2B Products & Services Gold Lion Campaign

Credits & Description

Advertised brand: Getty Images
Advert title: Trash / Horns / Poverty / Strike / Soldier
Translation of headline to English: The best and the worst photos.
Advertising Agency: DDB Argentina
Creative VP: Hernán Jauregui
Chief Creative Officer: Facundo Varela - Adrián Piattoni
Creative Directors: Juan Ignacio Martínez Cima– Bruno Macri
Copywriter: Luciano Griessi Pereyra
Art Director: Ezequiel Irureta
Head of Production: Norberto Bodello
Producer: Dante Rodriguez
Photographers: Getty Images
Account Director: Elina Mendez
Account Executive: Maria Rosasco
Published/Released: April 2017
In this campaign, we try to generate a reaction from the viewer by showing them photos that demonstrate the contrast between the social sensitivity and artistry of a photo. In this way, we expose the injustices of the world that sensitize us so much without leaving to one side the beauty and quality that these photos contain, as captured by our best photographers.
The best and the worst photos.