Giant Print Run By Giants For Giant, 1 by Rees Bradley Hepburn (RBH)

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Run By Giants For Giant, 1

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Industry Bicycles, Department Stores & Shopping Malls
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Rees Bradley Hepburn (RBH)
Released July 2016


Roses Creative Awards 2017
Craft Art Direction Bronze

Credits & Description

Agency: Rees Bradley Hepburn Ltd
Client: Giant Leamington
Evans Cycles arrived in Leamington Spa last year, with a local 48-sheet campaign trotting out the usual clichés like specialist advice. Just up the road, however, is Giant Leamington – whose staff, including owner and legendary mountain biker Billy Cheetham, are all ex or current pro race cyclists. Now THAT is a specialist bike shop (and the seed of a compelling campaign).