Girl Hub Advocacy for Female Empowerment Print Speechless by DDB Lagos

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Print, Magazine & Newspaper
Market Nigeria
Agency DDB Lagos
Account Supervisor Tunde Dosekun
Released June 2012

Awards

Epica Awards 2012
Press Ad Public Interest Silver

Credits & Description

Agency (city): DDB Lagos
Creative Director(s): Chuma Obumselu, Babatunde Sule
Copywriter(s): Maurice Ugwonoh
Art Director(s): Abolaji Alausa
Illustrator(s): Abolaji Alausa
Account Manager: Amaka Odunze
Account Supervisor: Tunde Dosekun
Short explanation
Using culturally accepted imagery, the advert shows that having a voice does not have to be alien to Islamic culture, it can indeed be a part of it, if only we look at things differently.
Description
A press advert for the Girl Hub initiative which was set up by Nike Foundation to give female Northern Nigerian children a voice in their predominantly Muslim communities.