Glad Print Pineapple by DDB Hong Kong

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Industry Plastic bags, Containers, Packaging & Wrapping
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency DDB Hong Kong
Executive Creative Director Jeffry Gamble
Creative Director Asawin Phanichwatana
Illustrator Anuchai Srijarunputong
Released May 2012


One Show 2013
One Show Magazine / Full Page or Spread - Campaign Merit

Credits & Description

Entrant: DDB Group Hong Kong, Hong Kong
Glad Cling Wrap - "Pineapple"
Magazine, Newspaper or DM: Newspaper
Corporate Name of Client: Clorox
Agency Account Directors: Simone Tam/Alexis Chiu
Agency: DDB Group Hong Kong, Hong Kong
Group Creative Director: May Wong
Executive Creative Director: Jeffry Gamble
Creative Director: Asawin Phanichwatana
Copywriters: Joshua Wong/Jeffry Gamble
Art Directors: Leslie Wong/Tony Cheung/ Asawin Phanichwatana
Photography Studio: Nok Remix Studio
Illustrator: Anuchai Srijarunputong
Description of the Project
The challenge was to find a new and engaging way to tell the same old story that consumers has heard a million times over.