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Glasgow Folk

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Industry Shows, Events & Festivals, Destinations (Countries & Places)
Media Print, Magazine & Newspaper
Market United Kingdom
Agency PUNK
Released July 2016


Roses Creative Awards 2017
Craft Photography Bronze

Credits & Description

Agency: Punk
Client: Whyte & Mackay
Whyte & Mackay wanted to make an emotional connection with the audience in their hometown of Glasgow. As part of our wider ‘Stay Smooth, Glasgow’ campaign we street cast and shot 24 real Glasgow folk (and one dog). Their portraits captured the breadth of the city’s ‘smoothness’ and became ‘Glasgow Folk’, a magazine and an exhibition celebrating the people that make the city what it is.