Glidden Print The Beast by DDB New York

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The Beast

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Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Director Filip Engstrom
Production Smuggler
Released June 2013

Credits & Description

The campaign illustrates just how overwhelming the stress can be when faced with the daunting task of picking a paint color. The spot shows this angst actually manifest into a beast. The beast made of paint chips creates a memorable character that encapsulates the frustrations people experience while going through the painting process and dramatizes the common struggle of choosing a paint color in an unexpectedly playful and approachable way.
Category: Household, garden & pets
Client: Glidden
Agency: DDB NY
Production: Smuggler
Country: United States of America
Director: Filip Engstrom
Chief Creative Officer: Matt Eastwood
Group CD / Copywriter: Mark Ledermann
Associate CD / Art Director: Carlos Wigle
Associate CD / Copywriter: SCOTT COONEY
Executive Producer: Teri Altman