|Industry||Paints, Paint Brushes, Adhesives|
|Media||Print, Magazine & Newspaper|
|Agency||DDB New York|
Credits & Description
The campaign illustrates just how overwhelming the stress can be when faced with the daunting task of picking a paint color. The spot shows this angst actually manifest into a beast. The beast made of paint chips creates a memorable character that encapsulates the frustrations people experience while going through the painting process and dramatizes the common struggle of choosing a paint color in an unexpectedly playful and approachable way.