Global Alliance: HIROHITO by Ogilvy & Mather Singapore for Global Alliance

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Global Alliance: HIROHITO

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Industry Public awareness, Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Singapore
Agency Ogilvy & Mather Singapore
Executive Creative Director Robert Gaxiola
Creative Director Eric Yeo
Art Director Chan Hwee Chong
Copywriter Eugene Cheong
Photographer Jeremy Wong
Typographer Chris Soh
Illustrator Evan – Magic Cube
Released June 2011

Awards

Cannes Lions 2011
Press Lions Copywriting Bronze

Credits & Description

Type of Entry: Newspaper and Magazine
Type of Entry: Craft
Category: Copywriting
Title: HIROHITO
Advertiser/Client: GLOBAL ALLIANCE
Product/Service: DONATION APPEAL
Entrant Company: OGILVY SINGAPORE, SINGAPORE
Advertising Agency: OGILVY SINGAPORE, SINGAPORE
Chief Creative Officer: Steve Back
Executive Creative Director: Robert Gaxiola
Creative Director: Eric Yeo
Art Director: Chris Soh/Chan Hwee Chong
Copywriter: Eugene Cheong
Illustrator: Magic Cube
Photographer: Jeremy Wong
Typographer: Chris Soh
Other Credits: Regional Executive Creative Director- Eugene Cheong