Donald by M&C Saatchi Milan for Global Citizen

Donald

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Italy
Agency M&C Saatchi Milan
Art Director Lorenzo Guagni
Copywriter Federica Scalona
Photographer Getty Images
Illustrator Lorenzo Guagni
Released November 2017

Credits & Description

Category: Public Interest, NGO
Media: Print
Brand: Global Citizen
Agency: M&C Saatchi
Geo: Italy
Advertising Agency: M&C Saatchi, Milan, Italy
Art Director / Illustrator: Lorenzo Guagni
Copywriter: Federica Scalona
Photographer: Getty Images
Published: November 2017
Description:
Global Citizen is a social action platform for a global generation that wants to solve the world's biggest challenges. It wasn't a brief about raisefunding, but a print that wanted to sensitize normal people to take action and become a digital activist. Because also a single tweet can help to change the world. The print was created in 24 hours during the Young Lions Competition during the 2017 Cannes Festival of Creativity and won the Gold Prize.
Be Annoying.
Become a digital activist. Together we can influence world leaders and decision makers, and contribute to solve the planet's biggest challenges. Join the movement at globalcitizen.org.