GLSEN Print Gay by Arnold Worldwide New York

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Industry Charities, Foundations, Volunteers, Human Rights
Media Print, Magazine & Newspaper
Market United States
Agency Arnold Worldwide New York
Art Director Gary Rozanski
Copywriter Thom Baginski
Released October 2008

Credits & Description

The Gay, Lesbian and Straight Education Network (GLSEN) joined with The Advertising Council today to launch the first national multimedia public service advertising (PSA) campaign designed to address the use of anti-gay language among teens
LGBT teens in the U.S. experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. GLSEN’s new survey found that three-quarters of LGBT teens hear slurs such as "faggot" or "dyke" frequently or often at school, and nine in ten reports hearing anti-LGBT language frequently or often. Homophobic remarks such as "that’s so gay" are the most commonly heard type of biased remarks at school. Research shows that these slurs are often unintentional and are a part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.
Advertiser: Ad Council/GLSEN (Gay Lesbian Straight Education Network).
Agency: Arnold NYC
Chief Creative Officer: John Staffen
Art Director: Gary Rozanski
Copywriter: Thom Baginski
Executive Producer: Anthony Migliaccio