Rich by Hub Strategy for Glyde.com

Rich

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Industry Online Retail & E-stores
Media Print, Magazine & Newspaper
Market United States
Agency Hub Strategy
Copywriter Leona Frey
Released June 2012

Credits & Description

Media: Print
Geo: United States
Category: Electronics & Technology
Agency: Hub
Advertiser: GLYDE
Brand: Glyde.com
Advertising Agency: Hub Strategy, USA
Creative Director / Copywriter: DJ O&Neil
Creative Director / Design: Peter Judd
Associate Creative Director / Designer / Illustrator: Jason Rothman
Copywriter: Leona Frey
Mechanical Artist: Ty Wilkins
Print Producer: Elizabeth Cutter
Account Manager: Jeremy Cook
Account Coordinator: Meghan Raab
Ambient Execution Description
Glyde allows you to sell your old iPhone for more money than you would get elsewhere, which is great, except people didn’t know Glyde existed. To get the word out, we created an out-of-home campaign with bold illustrations targeting users in the tech industry who are likely to have old gadgets lying around. The message was simple: Don’t be an idiot. Sell your old iPhone and make $300. After running the campaign for only four weeks, the number of Glyde listings almost tripled, and the tech geeks proved (as if we didn’t already know) that they were definitely not idiots.