GOLDEN GRANT by McCann New York for Golden Grahams

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GOLDEN GRANT

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Industry Breakfast Cereals & Flakes
Media Print, Magazine & Newspaper
Market United States
Agency McCann New York
Associate Creative Director Andre Ricciardi
Creative Director Tommy Means
Art Director Courtney Booker, Robbie Wenger
Copywriter Kelly Mccormick
Producer Jonathan Doyle, Manjula Nadkarni
Released February 2010

Credits & Description

Category: Foods & Drinks
Advertiser: GENERAL MILLS
Product/Service: GOLDEN GRAHAMS
Agency: McCANN ERICKSON NEW YORK
Date of First Appearance: Feb 3 2010 12:00AM
Entrant Company: McCANN ERICKSON NEW YORK, USA
Entry URL: http://mccannny.com/Golden%20Grant/
Chief Creative Officer: Joyce King Thomas (McCann Erickson)
Group Creative Director: Alessandra Lariu (McCann Erickson)
Group Creative Director: Matt O'Rourke (McCann Erickson)
Art Director: Robbie Wenger (McCann Erickson)
Copywriter: Kelly McCormick (McCann Erickson)
Executive Producer: Greg Lotus (McCann Erickson)
EVP Digital Producer: Catherine Patterson (McCann Erickson)
Producer: Jonathan Doyle (McCann Erickson)
Creative Director: Tommy Means (Mekanism)
Associate Creative Director: Andre Ricciardi (Mekanism)
Executive Producer: Matt Lundberg (Mekanism)
Producer: Manjula Nadkarni (Mekanism)
Director / Illustrator: Adam Avilla (Mekanism)
Art Director: Courtney Booker (Mekanism)
Technical Director: Chris Brant (Mekanism)
Animators: Tony Papesh, Ana Harmon, Joel Berroteran (Mekanism)
Flash Developers: Bela Spohrer, Justin Gaussoin (Mekanism)
Sound Designer: Jeremiah Moore (Mekanism)
Syndication Supervisor: Brendan Gahan (Mekanism)
Syndication Manager: Ryan Lee (Mekanism)

English Synopsis
Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, we wanted to reconnect this grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” we created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. We also animated the funniest stories, fueling job searches with laughter AND sustenance. The site was spread solely via a social network syndication plan with 0 paid media.