Taylor Made Print HUNTING by J. Walter Thompson Seoul

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Industry Sports and Health Clubs, Gyms
Media Print, Magazine & Newspaper
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyooyong Oh
Creative Director Suhong Yu
Art Director Sungjun Go, Jihoon Kim
Copywriter Minjung Song, Seihee Kim
Photographer Jai Studio
Released April 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: TAYLORMADE
Product/Service: IRON GOLF CLUBS
Type Of Ad: Magazine
Date of First Appearance: Apr 1 2011
Entrant Company: JWT ADVENTURE, Seoul, KOREA
Executive Creative Director: Gyooyong Oh
Creative Director: Suhong Yu
Copywriter: Minjung Song/Seihee Kim
Art Director: Jihoon Kim/Sungjun Go
Photographer: Jai Studio

English Translation of Main Headlines
- Copy translation : Your iron is accurate enough to catch a birdie!

-Goal: Bring out amazing driving distance and accuracy of a new iron.

-Idea: It visualizes Korean golfers’ saying as ‘A field is a battle.’ and ‘A golfer is a hunter catching birdies. An image of aiming with an iron instead of a gun brings connection with the product.