GoodPlanet Print Zouave Board by Rosapark Paris

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Zouave Board

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market France
Agency Rosapark Paris
Creative Director Jean-Francois Sacco, Gilles Fichteberg
Art Director Julien Saurin
Copywriter Nicolas Gadesaude
Production Birth
Released March 2018

Credits & Description

Geo: France
Brand: GoodPlanet
Agency: Rosapark
Co-founders : Jean-Patrick Chiquiar, Jean-François Sacco, Gilles Fichteberg
Creative Directors : Jean-François Sacco/Gilles Fichteberg
Copywriter : Nicolas Gadesaude
Art Director : Julien Saurin
Account Directors: Soraya Cottin, Hicham Ghazaoui
Production House: Birth
Photographer : Yann Arthus-Bertrand
Published: March 2018
Synopsis:
The Seine is still rising, and all eyes are on the Zouave statue on the pont de l’Alma, the emblematic yardstick Parisians use to gage the river’s swell…
But the spectacular surge of the Seine should serve as a reminder: climate change persists, and it’s going to continue to generate increasingly severe floods over the coming years.
The consequences of climate change are felt by millions every day, in France and across the world. Each year, 26 million people are displaced because of natural catastrophes.
That’s why Yann Arthus-Bertrand, the photographer and activist behind a number of environmental documentaries like Planet Ocean and Home, together with his foundation, GoodPlanet, decided to organize an operation to galvanize public awareness for climate change.
Recognizing that all attention was focused on the iconic Zouave statue, they outfitted it with a giant life vest, a symbolic gesture to help it survive the flooding.
The operation, which was conceived by communications agency Rosapark, was rounded out with a poster bearing an important message: GET READY FOR GLOBAL WARMING.