Goodyear Print Eskimo by Leo Burnett/Laeufer Berlin

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Eskimo

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Industry Tires
Media Print, Magazine & Newspaper
Market Germany
Agency Leo Burnett/Laeufer Berlin
Art Director Yigit Unan
Copywriter Mark-Marcel Müller
Illustrator Zombie Studio
Production Photoby
Released February 2015

Credits & Description

Communicate the Goodyear technologies present in each tire in an unique way. The campaign should resonate to tire dealers and consumers. The ad ran over the EMEA region at tire dealers posters and magazines as well in some specific magazines.
Title: Ice-Grip
Category: Automotive
Client: Goodyear
Agency: Leo Burnett Berlin
Country: Germany
Chief Creative Officer: Andreas Pauli
Art Director: yigit unan
Copywriter: Mark-Marcel Müller
Creative Director/ art director: gabriel mattar
Creative Director/ writer: Axel Tischer
Production company: Photoby
Illustrator: Zombie