Foosball Table, Hospital by Y&R Bogota for Goodyear

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Foosball Table, Hospital

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Industry Tires
Media Print, Magazine & Newspaper
Market Colombia
Agency Y&R Bogota
Creative Director Jaime Duque, Rafael Barthaburu, Victor Osorio, Tito Chamorro, Julian Jaramillo
Copywriter Juan Carlos Gonzalez, Ricardo Uribe, Sebastián Sanchez, Sebastian Salazar
Photographer Dario Mora
Released May 2012

Awards

El Sol 2012
Diarios y Revistas VEHÍCULOS, ACCESORIOS Y SERVICIOS. Sol de Bronce

Credits & Description

Category: Illustration
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Agency: Y&R COLOMBIA
Chief Creative: Mauricio Rocha (Young & Rubicam)
Creative Director: Julian Jaramillo/Tito Chamorro/Victor Osorio (Young & Rubicam)
Copywriter: Ricardo Uribe/Sebastián Sanchez/Sebastian Salazar/Carlos Gonzalez/Ricardo Uribe (Young & Rubicam)
Art Direction: Mauricio Cifuentes/Paola Avellaneda/Juan Ruiz/Alejandro Narvaez (Young & Rubicam)
Artist: Diana Buitrago
Photographer: Dario Mora
Media placement: Poster - Goodyear Center - 10, January 2012, 30 April

Describe the brief from the client
The client asked for a campaign that communicated that Goodyear tires are for all vehicles and designed to prevent accidents, but also with a campaign that is differentiated from the competition.

Describe the challenges and key objectives
Increase sales and position Goodyear tires as safer tires.

Describe how you arrived at the final design
After arriving at the idea, we studied various ways to run the campaign and that's when we decided to do it with an artist specializing in papier-mâché sculptures, which gave realism and finish.

Give some indication of how successful the outcome was in the market
The campaign was chosen by different Colombian media outlets as one of the better pieces in communication