DAVID by M&C Saatchi London for Google

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DAVID

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Industry Portals
Media Print, Magazine & Newspaper
Market United Kingdom
Agency M&C Saatchi London
Executive Creative Director Mark Goodwin
Art Director Will Bate
Copywriter Curtis Brittles
Illustrator Tom Chitty
Released September 2011

Credits & Description

Category: Corporate Image
Advertiser: GOOGLE
Product/Service: GOOD TO KNOW
Agency: M&C SAATCHI
Executive Creative Director: Mark Goodwin
Copywriter: Curtis Brittles
Art Director: Will Bate
Illustrator: Tom Chitty
Account Manager: Bruce Pywell
Planner: Richard Storey
Account Manager: Bruce Pywell
Planner: Richard Storey

English Translation of Main Headlines
People assume Google knows everything about them.

To dispel this myth and help everyone understand what they actually does with the information it has, we created a campaign to help people to get to know Google.

‘Good to know’ became the campaign line and this series of executions explained how the Internet works, how Google products help make the Internet more useful and how they keep you safer online.

Which, we think, is pretty good to know.