Goteborgs-posten Print THE LOCAL NEWSPAPER II by Forsman & Bodenfors Gothenburg

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THE LOCAL NEWSPAPER II

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Industry Newspapers
Media Print, Magazine & Newspaper
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Released January 1998

Awards

Cannes Lions 1998
Press - Gold

Credits & Description

The Göteborgs-Posten uses a picture of a bus-stop with a poster ad. In order to emphasize the local character of their news coverage, the poster shows a paper boy talking about a crooked sign post. The crooked sign post can be seen right next to the bus stop. Several hundred ads were created featuring real places in the city.

Title "The local newspaper"
Agency Forsman & Bodenfors AB
City Göteborg
Advertiser Göteborgs-Posten
Brand Name Göteborgs-Posten
Product Name Morning Newspaper
Business Sector Newspapers, Magazines, Books
Date of First Publication 1999
Market Sweden
Country of Production Sweden
Language Swedish
Type Billboard
Art Director Staffan Forsman
Copywriter Björn Engström
Photographer Vasa Vux