|Media||Print, Magazine & Newspaper|
|Agency||Forsman & Bodenfors Gothenburg|
|Cannes Lions 1998|
Credits & Description
The Göteborgs-Posten uses a picture of a bus-stop with a poster ad. In order to emphasize the local character of their news coverage, the poster shows a paper boy talking about a crooked sign post. The crooked sign post can be seen right next to the bus stop. Several hundred ads were created featuring real places in the city.