SADLE by SCP Grey Goteborg for Gothenburg's Symphony Orchestra

SADLE

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Industry Cinemas, Theatres & Concert Halls
Media Print, Magazine & Newspaper
Market Sweden
Agency SCP Grey Goteborg
Creative Director Tommy Ostberg
Art Director Birgitta Grönlund, Magdalena Nilsson, Fredrik Odding
Copywriter Staffan Dempe
Released July 2011

Credits & Description

Category: Illustration
Advertiser: GOTHENBURG SYMPHONY ORCHESTRA
Product/Service: GOTHENBURG SYMPHONY ORCHESTRA
Agency: SCP GÖTEBORG
Creative Director: Tommy Östberg
Copywriter: Staffan Dempe
Art Director: Fredrik Odding/Magdalena Nilsson/Birgitta Grönlund
Account Manager: Malin Ohlzon Longum
Account Manager: Malin Ohlzon Longum
Other Credits: Digital Production Company: Visual Art

English Translation of Main Headlines
The chair is the central place for a music experience. This is a familiar concept that marketed the Gothenburg Symphony Orchestra for several years. Music experience is limitless, private and never predictable. For this year's campaign, we want the chair to help dramatize what “experience” can really mean. The clean, sparse layout creates a sense of premium and high quality, which is also the orchestra’s hallmark. Campaign material runs simultaneously with the launch of year’s season tickets.