Emergency Departments: Is it really an emergency? by Showpony Advertising for Government of South Australia

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Emergency Departments: Is it really an emergency?

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Industry Hospitals, Healthcare facilities & Medical Services, Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Australia
Agency Showpony Advertising
Executive Creative Director Parris Mesidis
Photographer Liam West
Released July 2012

Credits & Description

Category: Health & safety
Brand: SA Health
Agency: Showpony Advertising
Country: Australia
Overcrowding in Emergency Departments is a serious issue. Patient loads during winter sometime mean that waiting times can stretch out for hours and anyone whoâs spent time in an ED knows this is no picnic.

Our challenge was to tell people that theyâre part of the problem, without telling them theyâre part of the problem. We decided that a lighthearted approach would be the best way to get our message across and keep the public on side in the process.

Category: Health & safety
Client: SA Health
Agency: Showpony Advertising
Country: Australia
Executive Creative Director: Parris Mesidis
Art Director / Copywriter: Jonathan Pagano
Art Director / Copywriter: Nic Maumill
Photographer: Liam West