Grande Reportagem Print BRAZIL by DraftFCB Lisbon

BRAZIL

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Industry Publishing, streaming & media, Magazines
Media Print, Magazine & Newspaper
Market Portugal
Agency DraftFCB Lisbon
Released January 2005

Awards

Cannes Lions 2005
Press Publications & Media Gold Lion for the Campaign

Credits & Description

Description / Synopsis

We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag.
That was how the campaign got together and both the agency and the client are very satisfied.
Context

We tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag.
That was how the campaign got together and both the agency and the client are very satisfied.
Philosophy/Solution

Grande Reportagem is the second biggest magazine em Portugal. It brings serious jornalism and go further on the issues that really meters.
We were asked to develop a campaign that shows how the magazine brings serious stuff that is happening Worldwide to the ones that read it.
Results

We first came with the concept: Meet The World.
After that we tried to develop a campaign that could get the attention visualy. Nothing is more visual than countrys flags. So we cross the data from social and resource problems with the proporcion of colours in each flag.
That was how the campaign got together and both the agency and the client are very satisfied.
Title "Angola"
Agency Draftfcb
City Lisboa
Advertiser Grande Reportagem Magazine
Brand Name Grande Reportagem Magazine
Product Name Weekly Magazine
Business Sector Newspapers, Magazines, Books
Market Portugal
Country of Production Portugal
Language English
Type Magazine
Tagline Meet The World
Creative Director Luis Silva Dias, Duarte Pinheiro de Melo
Art Director João Roque
Copywriter Icaro Doria
Account Supervisor Andrea Valenti