Greenlife Print Sumona by Bitopi Advertising Ltd, Dhaka, Grey Dhaka

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Sumona

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Industry Against Drugs
Media Print, Magazine & Newspaper
Market Bangladesh
Agency Bitopi Advertising Ltd, Dhaka
Creative Director Vedobroto Roy
Copywriter Vedobroto Roy
Agency Grey Dhaka
Creative Director Vedobroto Roy
Copywriter Vedobroto Roy
Released January 2013

Credits & Description

Media: Print
Category: Professional services
Agency: Bitopi
Brand: Greenlife
Geo: Asia, Bangladesh
These set of posters were designed to de-vilify Rehab centres and the stigma attached to them thanks to traditional posters painting drug abusers in a negative light...further lowering their esteem. Harsh words also meant harsh treatment and further discouraged people from seeking professional help. Our posters, literally changed all of that. It was designed to show how the Rehab centre viewed the situation, not as a criminal problem but just an addiction one.

Advertising Agency: Bitopi Advertising Ltd., Dhaka, Bangladesh
Creative Director / Copywriter: Vedobroto Roy
Art Director / Illustrator / Typographer: Md. Quratul Ayin Shohel
Published: December 2012