Greenpeace Print African Trash Masks 'Red Mask' by Advantage Y&R Namibia

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African Trash Masks 'Red Mask'

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Namibia
Agency Advantage Y&R Namibia
Chief Creative Officer Graham Lang
Creative Director Toufic Beyhum
Copywriter Carl Gough
Released October 2016

Awards

Epica Awards 2017
Press Public Interest – Environment Gold

Credits & Description

The campaign was aligned with Greenpeace as part of their ongoing efforts to raise awareness for pollution and instigate positive change in this regard.
Media: Print
Category: Charities & appeals
Client: Greenpeace
Agency: Advantage Y&R Namibia
Country: Namibia
Chief Creative Officer: Graham Lang
Creative Director: Toufic Beyhum
Copywriter: Carl Gough
Photographer: Shawn van Eeden
Artists: Saima & Shimii
Description:
"Trash shouldn't define our culture."
Litter is an on-going problem. And in Africa’s burgeoning consumerist societies, the more we buy, the more trash we produce. To raise awareness for Greenpeace, we asked two young local artists to create African masks out of trash. Masks are familiar icons, and to see them like this produces a powerful image of how pollution can re-define our culture. The masks were then photographed on children to hint at the impact of pollution on future generations. Aside from running ads in Namibian newspapers and on street poles, we also displayed posters in schools and colleges to inspire youngsters to rethink how they dispose of trash.
Trash shouldn’t define our culture.