Greenpeace Print Atlantic Forest by DM9DDB Sao Paulo

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Atlantic Forest

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Brazil
Agency DM9DDB Sao Paulo
Executive Creative Director Paulo Coelho
Creative Director Carlos Schelder, Adriano Alarcon
Art Director Bruno Trad, Claudio Junior
Copywriter Ricardo Salgado
Photographer Mauricio Nahas
Released October 2016

Credits & Description

The trading of illegal timber is a big problem in Brazil. Measures to contain deforesting are taken all the time, but they are unsuccessful. This is why we created a campaign focused on the final step of this chain of events : people that buy, many times without knowing, furniture made with illegal wood. If we encourage people to verify the origin of the product, the consumption of this type of product will decrease and, consequently, so will deforestation. This is the goal of the campaign.
Media: Print
Category: Other
Client: Greenpeace Brasil
Agency: DM9DDB, Sao Paulo
Country: Brazil
Chief Creative Officer: Aricio Fortes
Executive Creative Director: Paulo Coelho
Creative Director: Adriano Alarcon
Creative Director: Carlos Schelder
Art Director: Bruno Trad
Art Director: Claudio Junior
Copywriter: Ricardo Salgado
Photographer: Maurício Nahas