|Industry||Charities, Foundations, Volunteers, Environmental & Animal Issues|
|Media||Print, Magazine & Newspaper|
|Agency||DM9DDB Sao Paulo|
|Executive Creative Director||Paulo Coelho|
|Creative Director||Carlos Schelder, Adriano Alarcon|
|Art Director||Bruno Trad, Claudio Junior|
Credits & Description
The trading of illegal timber is a big problem in Brazil. Measures to contain deforesting are taken all the time, but they are unsuccessful. This is why we created a campaign focused on the final step of this chain of events : people that buy, many times without knowing, furniture made with illegal wood. If we encourage people to verify the origin of the product, the consumption of this type of product will decrease and, consequently, so will deforestation. This is the goal of the campaign.