Greenpeace Print Bear by DDB Mexico

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Mexico
Agency DDB Mexico
Chief Creative Officer David Castellanos
Creative Director German Genel, Eduardo Espinosa
Art Director Guillermo Martinez
Copywriter Ricardo Caballero
Released June 2018

Credits & Description

Agencia: DDB México
Título: Humanidad
Cliente: Greenpeace México
Chief Creative Officer: David Castellanos
Director Creativo: Eduardo Espinosa
Director Creativo: Germán Genel
Redactor: Ricardo Caballero
Director de Arte: Guillermo Martínez
Chief Strategy Officer: David Rodríguez
Director de Servicio al Cliente: Paola Parcerisa
Project Manager: Lucero Amatitla
Content Manager: Jimena Carmona
Head of Production: Violeta López Pacheco
Productor: Dario Casso
Head of Marketing Greenpeace: Saraí Roman
Director de Participación Greenpeace: Héctor Magallón
Synopsis:
The campaign was created by DDB Mexico for Greenpeace.
This campaign tries to confront people with their inner sense of compassion for others living beings, by questioning their humanity with the well-known image of a "captcha". Greenpeace wants to make sure that people understand the serious situation that our planet is experiencing and make them react to the animal suffering caused by all of us.