Greenpeace Print Change your tuna by Havas Worldwide Sydney

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Change your tuna

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Australia
Agency Havas Worldwide Sydney
Executive Creative Director Steve Coll
Art Director Ben Pearce
Copywriter Jeremy Vernon
Photographer Sean Izzard Photography
Production The Pool
Released December 2012

Credits & Description

This simple piece of outdoor from Havas Worldwide, Sydney featuring a confronting image of a baby turtle in a sandwich, was designed to raise awareness of Greenpeace's 'Canned Tuna Ranking' â a league table that shows consumers which brands are using the most sustainable methods of fishing for tuna.
Category: Charities & appeals
Client: Greenpeace
Agency: Havas Worldwide, Sydney
Country: Australia
Executive Creative Director: Steve Coll
Copywriter: Jeremy Vernon
Art Director: Ben Pearce
Production company: The Pool
Planner: Phil Johnston
Group Account Director: Scott McIntyre
Agency Producer: Warrick Nicholson
Photographer: Sean Izzard
Retoucher: Cream