Greenpeace Print Drought by Hakuhodo Malaysia

Adsarchive » Print ads » Greenpeace » Drought

Drought

Pin to Collection
Add a note
Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market Malaysia
Agency Hakuhodo Malaysia
Chief Creative Officer Hoh Woon Siew
Executive Creative Director Nicholas Kosasih
Creative Director Ray Goh
Art Director Nicholas Kosasih, Loo Kok Seng
Copywriter Vince Lee, Ray Goh
Production Illusion
Released March 2018

Awards

ADFEST 2018
Print Craft Lotus BEST USE OF COMPUTER GENERATED IMAGERY (CGI) Gold
Press Lotus PUBLIC SERVICES & CAUSE APPEALS Gold
Outdoor Lotus POSTER SUB-CATEGORIES: PUBLIC SERVICES & CAUSE APPEALS Bronze

Credits & Description

Client (Advertiser): Greenpeace Malaysia, SELANGOR
Product: Greenpeace
Title: Drought
Agency: Hakuhodo Malaysia
Chief Creative Officer: Woon Hoh
Executive Creative Director: Nicholas Kosasih
Creative Director: Ray Goh
Art Director: Loo Kok Seng, Nicholas Kosasih
Copywriter: Ray Goh, Vince Lee
Agency Producer: Chris Yeap Lay Ling, Rea Lam Siew Lee
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
March 21, 2018
Synopsis:
We had a great collaboration with Hakuhodo Malaysia executing an nice campaign for Greenpeace Malaysia. This campaign aimed to rise the awareness of preventing forest and help donate to the organization by turning the drought land to timbers. The tagline is "Don't cut off our planet's water source - please pledge at greenpeace.org".