IT’S NOT JUST THE TREE THAT GETS THE CHOP by Ogilvy & Mather Beijing for Greenpeace

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IT’S NOT JUST THE TREE THAT GETS THE CHOP

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market China
Agency Ogilvy & Mather Beijing
Executive Creative Director Bill Chan
Copywriter Patrick Collister
Illustrator Shiyang He
Released August 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: GREENPEACE
Product/Service: GREENPEACE FOREST PROTECTION
Agency: OGILVY BEIJING
Chief Creative Officer: Graham Fink
Executive Creative Director: Bill Chan
Creative Director: Shiyang He
Copywriter: Patrick Collister
Art Director: Shiyang He
Photographer: Shiyang He
Illustrator: Shiyang He
Account Manager: Barbara Shaw
Account Manager: Barbara Shaw

English Translation of Main Headlines
It's not just the tree that gets the chop.