Water for Children by Saatchi & Saatchi Shanghai for Greenpeace

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Water for Children

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market China
Agency Saatchi & Saatchi Shanghai
Released November 2012

Credits & Description

Saatchi & Saatchi China launches
‘Water for Children’ for Greenpeace
A ‘Water for Children’ performance art piece created by Saatchi & Saatchi China for
Greenpeace, the world-renowned environmental organization, was staged at the Shanghai 2nd
Advertising Arts Exhibition on November 17, 2012. Artists used surreal brush strokes to paint
water treatment units onto the bodies of children, in equal proportion to their internal organs,
as a metaphor for children’s bodies having to process waste water from polluted water sources
in some areas of China.
Wang Xiaojun, Chief Media Officer of Greenpeace said: “It is no doubt that drinking no water at
all would be fatal to people. But the terrible thing is that some water can threaten human
health. The rivers and lakes in China are polluted by industrial, agricultural and living wastes,
and growing children are even more vulnerable. Only by protecting them can our future be
guaranteed.”
Greenpeace is a global environmental organization dedicated to promoting the protection of
the earth’s environment and world peace through active action. It has offices in more than 40
countries and regions around the world, and more than 3 million supporters. This project with
Saatchi & Saatchi is aimed at directing the public’s attention to water pollution, and provoking
discussion through such events in order to bring some positive changes.
Fan NG, Executive Creative Director of Saatchi & Saatchi Shanghai commented: “We have
used performance arts that are visually effective to show the huge threat that polluted water
poses to young people, and we hope to raise the public awareness of the problem of water
pollution. In the future, Saatchi & Saatchi Shanghai will continue to support public interest
causes and organizations, in the hope that we can contribute to environmental protection
through highly creative works.”