Faber-Castell Print Quicksand by FCBMAYO Lima

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Quicksand

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Industry Stationery
Media Print, Magazine & Newspaper
Market Peru
Agency FCBMAYO Lima
Creative Director Juan Donalisio
Art Director Keni Mezarina
Copywriter Rafael Iván García
Photographer Rodrigo Tovar
Released May 2014

Credits & Description

Graphic campaign for Faber Castell's Grip Finepen 0.4, the finepen with the finest point in the Peruvian market.
With a four-part idea, we highlight the benefit of the product.
Category: Other
Client: Faber Castell
Agency: FCB Mayo
Country: Peru
Chief Creative Director: Humberto Polar
Creative Director: Juan Donalisio
Art Director: keni mezarina
Copywriter: Rafael García
Retoucher: Gabriel Ramos
Photographer: Rodrigo Tovar
Central Media: Gloria Herrera (General manager of Media Connection BPN)