Gruner & Jahr Print Book of Poison by Gurtlerbachmann

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Book of Poison

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Industry Publishing, streaming & media, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market Germany
Agency Gurtlerbachmann
Art Director Veronika Kieneke
Copywriter Claudia Oltmann
Typographer Reiner Fiedler
Illustrator Veronika Kieneke
Released May 2012


London International Awards 2012
Design Use of Illustration Short List

Credits & Description

Entrant: gürtlerbachmann, Hamburg
Gruner & Jahr Flora Garten - "Book of Poison"
Corporate Name of Client: Gruner & Jahr AG & Co. KG
Flora Garten
Agency Account Director: Katja Lesche
Agency: gürtlerbachmann, Hamburg
Creative Director: Reiner Fiedler
Copywriter: Claudia Oltmann
Art Director: Veronika Kieneke
Illustrator: Veronika Kieneke
Typographer: Reiner Fiedler
Production: Produktionsbüro Romey von Malottky
Final Artwork: Christiane Helm/Tobias Langkamp
Description of the Project
A high-quality book about poison plants used as a subscription-bonus.
"When beautiful flowers become evil“: The "Book of Poison" comes in a slipcase designed as a skull, which is supposed to warn children of poison plants. Complex illustrations made in lino-style combined with evil little poems and its own designed scraggy typography, make the book even for adults interesting. It is not available in stores: Those who want it need to extend their subscription. Encourage readers of the gardening magazine "Flora Garten“ to prolong their trial subscription into a regular subscription.