GUIGOZ: Let's speak Baby, 5 by Publicis Conseil Paris for GUIGOZ

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GUIGOZ: Let's speak Baby, 5

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Industry Baby Food
Media Print, Magazine & Newspaper
Market France
Agency Publicis Conseil Paris
Director David Shane
Executive Creative Director Olivier Altmann
Creative Director Steve O'leary
Art Director Philippe D'orgeville
Copywriter Antonin Jacquot
Photographer Achim Lippoth
Released April 2012

Credits & Description

âApi pluki boo goga? Ehi daba popi tuya!â* What parent has not wondered exactly what their 8-month old baby was trying to tell them? What parent isnât constantly trying to understand their baby better every time it speaks? After all, understanding a baby means understanding its expectations better and, above all, its needs. This is the role Guigoz has set itself for more than 100 years and which the brand expresses through its slogan: âGuigoz. Letâs talk babyâ. Publicis Conseil has launched a poster campaign to spread the âLetâs talk babyâ campaign inside underground stations. Everyone can discover what the babies are saying by scanning the QR code on each poster.

Category: Food
Client: Nestle
Agency: Publicis Conseil
Production: La Pac
Country: France
Director: David Shane
Executive Creative Director: Olivier Altmann
Creative Director: Steve O'leary
Art Director: Philippe d'Orgeville
Copywriter: Antonin Jacquot
Agency Producer: Armelle Sudron
Photographer: Achim Lippoth
Art buyer Jean-Luc Chirio, Anne Traonouil (Elysian Fields)


Application Iphone
Agencies : Publicis Conseil et Marcel
Creatives Directors: Steve Oâleary (Publicis Conseil), Julien Benmoussa (Marcel)
Créatives: Antonin Jacquot (Publicis Conseil), Philippe dâOrgevillle (Publicis Conseil), Laurent Nicourt, Nicolas Martinez (Marcel) et Samantha de Biasi (Marcel)
Equipe commerciale et production : Céline Colin (Publicis Conseil), Nathalie Do Dang Vinh (Publicis Conseil), Laure Quilis (Publicis Conseil), Thomas Ceccaldi (Marcel), Vanessa Peronny (Marcel), Julien Dassonval (Marcel), Kevin Gast (Marcel)