|Media||Print, Magazine & Newspaper|
|Agency||Publicis Conseil Paris|
|Executive Creative Director||Olivier Altmann|
|Creative Director||Steve O'leary|
|Art Director||Philippe D'orgeville|
Credits & Description
âApi pluki boo goga? Ehi daba popi tuya!â* What parent has not wondered exactly what their 8-month old baby was trying to tell them? What parent isnât constantly trying to understand their baby better every time it speaks? After all, understanding a baby means understanding its expectations better and, above all, its needs. This is the role Guigoz has set itself for more than 100 years and which the brand expresses through its slogan: âGuigoz. Letâs talk babyâ. Publicis Conseil has launched a poster campaign to spread the âLetâs talk babyâ campaign inside underground stations. Everyone can discover what the babies are saying by scanning the QR code on each poster.