Rock to the top by Proximity Singapore for Guinness

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Rock to the top

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market Singapore
Agency Proximity Singapore
Executive Creative Director Scott Walker
Art Director Douglas Goh
Copywriter Primus Nair
Photographer Cedric Lim
Illustrator Jeroel Leyble
Released October 2012

Awards

London International Awards 2013
Print Use of Illustration Campaign Bronze Winners

Credits & Description

Nicely crafted print and poster work for Asia Pacific Breweries/Diagio from BBDO Proximity Singapore that shows the road to the top for a rock star. Guinness: Made of More.
Category: Drinks, alcoholic
Client: Guinness
Title: ROCKSTAR
Agency: BBDO Proximity Singapore
Country: Singapore
Chief Creative Officer: Danny Searle
Executive Creative Director: Scott Walker
Creative Director: Primus Nair
Creative Director: Douglas Goh
Copywriter: Primus Nair
Art Director: Douglas Goh
Photographer: Cedric Lim
Illustrator: Jeroel Leyble
Art Buyer: Jowie Luo