Gun by Gun Print Boat by DDB New York


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Industry Public awareness, Against violence
Media Print, Magazine & Newspaper
Market United States
Agency DDB New York
Chief Creative Officer Ícaro Dória
Associate Creative Director Lucas Casao, Guilherme Racz
Creative Director Bruno Oppido, Thiago Carvalho
Art Director Guilherme Racz
Designer Fabio Miki
Released October 2016


Cannes Lions 2017
Print And Publishing Print: Charities & Non-profit Gold Lion Campaign
Print And Publishing Print & Publishing Craft: Art Direction Bronze Lion Campaign

Credits & Description

Agency: Ddb New York
Client: Gun by Gun
Media Planner: Jim Wasenieous
Chief Creative Officer: Icaro Doria
Head of Art / Creative Director: Bruno Oppido
Head Of Art: Bruno Oppido (Ddb New York)
Associate Creative Director: Lucas Casão (Ddb New York)
Chief Creative Officer: Icaro Doria (Ddb New York)
Associate Creative Director: Guilherme Rácz (Ddb New York)
Media Director: Jim Wasenius (Ddb New York)
Creative Coordinator: Rachel Seiden (Ddb New York)
Creative Director: Thiago Carvalho (Ddb New York)
Art Director: Guilherme Racz
Gun by Gun is a non-profit group that crowdsources money to fund gun buy back campaigns. This empowers individuals to make a tangible impact on the safety of their communities by physically removing unwanted firearms from people’s homes.
In this spirit of tangible materials, we created posters and print ads that juxtapose the documentation required for positive events in people’s lives to the purchase of a deadly weapon. All of the events portrayed in the three executions are based on real stories. The ease of access to firearms in the United States is starkly shown in this way.
We placed the work in posters around NY and in Time Out New York, whose affluent and engaged readership are the community to whom this organization needs to speak.