FRISKIS & SVETTIS Print JUST AS HEAVY by Lowe Brindfors Stockholm

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Industry Sports and Health Clubs, Gyms
Media Print, Magazine & Newspaper
Market Sweden
Agency Lowe Brindfors Stockholm
Art Director Petter Lublin, Kalle Dos Santos
Copywriter Henning Wijkmark
Photographer Henrik Bonnevier
Account Supervisor Maria Lundvall, Pia Stenberg
Typographer Jesper Kewenter
Released January 2011

Credits & Description

Category: Entertainment & Leisure
Product/Service: GYM & HEALTH CENTRES
Copywriter: Henning Wijkmark
Art Director: Kalle Dos Santos/Petter Lublin
Photographer: Henrik Bonnevier
Typographer: Jesper Kewenter
Art Buyer: Ulrika Dalin
Account Supervisor: Maria Lundvall/Pia Stenberg
Advertiser's Supervisor: Staffan Marmolin
Account Manager: Lotta Nannmark/Cecilia Grufman
Account Manager: Lotta Nannmark/Cecilia Grufman
Other Credits: Retouch: Henrik Bonnevier/Repro: Rickard Dymling

English Translation of Main Headlines
The aim for Friskis&Svettis is to get as many people started with their workout ambitions as possible. One of the reasons people choose not to start is due to the high cost of membership cards.
We wanted to let people know that Friskis&Svettis offer the same training programs as other competitors, but for half the price.