FREE YOUR DANCE by Zupa for JABRA

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FREE YOUR DANCE

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Industry Computers & Computer Accessories
Media Print, Magazine & Newspaper
Market Denmark
Agency Zupa
Creative Director Thorkild Bjerre Larsen
Art Director Søren Smidt
Producer Christian Bach
Released June 2009

Credits & Description

Category: Other Consumer Products (including Durable Goods)
Advertiser: JABRA
Product/Service: HALO
Agency: ZUPA
Date of First Appearance: Jun 8 2009 12:00AM
Entrant Company: ZUPA, Copenhagen, DENMARK
Entry URL: http://awards.boyle.pil.dk/freeyourdance
Creative Director: Thorkild Bjerre (Zupa)
Producer: Christian Bach (Capsize)
Post Producer: Adam Hald (Capsize)
Project Manager: Natalia Tjelum Henriks (Zupa)
Project Manager: Jens Christophersen (Zupa)
Art Director: Søren Smidt (Zupa)

English Synopsis
To show people the benefit of Jabra HALO wireless headphones, we created a website where they could experience the hassle of their wired headsets. On the site they were asked to put on their headphones and follow a dance routine, performed by a dance host. The users webcam would then detect the moves and give a score depending on how well the users moves matched the dancer on the website. Obviously very few people could match our hero dancer, and were left with the message, 'maybe you should try with a pair of wireless Jabra Halo next time'.