Hana Tour Print EIFFEL TOWER by J. Walter Thompson Seoul

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EIFFEL TOWER

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Industry Travel Agencies, Tour Operators & Travel Services
Media Print, Magazine & Newspaper
Market South Korea
Agency J. Walter Thompson Seoul
Executive Creative Director Gyooyong Oh
Creative Director Suhong Yu
Art Director Sungjun Go, Jihoon Kim
Copywriter Minjung Song, Seihee Kim
Photographer Jai Studio
Released April 2011

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: HANA TOUR
Product/Service: TRAVEL AGENCY
Agency: JWT ADVENTURE
Type Of Ad: Magazine
Date of First Appearance: Apr 1 2011
Entrant Company: JWT ADVENTURE, Seoul, KOREA
Executive Creative Director: Gyooyong Oh
Creative Director: Suhong Yu
Copywriter: Minjung Song/Seihee Kim
Art Director: Jihoon Kim/Sungjun Go
Photographer: Jai Studio

English Translation of Main Headlines
- Copuy translation : H/L: If you're tired of hectic schedule...
B/C: Enjoy proper tour! Hana Tour

- Idea: It expresses the downside of a tour package in print ads because of a hectic schedule.
A visual is maximized the speed to get an attention and show a solution with a copy.