Who's Your Fish Daddy? by TDA_Boulder for Hapa Sushi

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Who's Your Fish Daddy?

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Industry Fast food
Media Print, Magazine & Newspaper
Market United States
Agency TDA_Boulder
Creative Director Jonathan Schoenberg
Art Director Austin O’Connor
Copywriter Dan Colburn
Released June 2014

Credits & Description

Chain's first-ever Father's Day promotion via TDA Boulder shows one simply illustrated Hapa ikura nigiri, or salmon roe sushi, with seven of its nineteen tiny fish eggs wishing the reader a "Happy Fatherâs Day." (Yes, salmon roe are in fact unfertilized and thus, fatherless. Was it your dad who taught you to think so much?)
Category: Restaurants & fast food
Client: Hapa Sushi
Agency: TDA_Boulder
Country: United States of America
Creative Director: Jonathan Schoenberg
Art Director: Austin O’Connor
Copywriter: Dan Colburn
Illustrator: Stock