John for Harbour Surfboards

John

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market United States
Released February 2013

Credits & Description

Media: Outdoor
Category: Recreation & Leisure
Brand: Harbour Surfboards
Geo: Americas, United States
Romeo and Juliet. Bonnie and Clyde. Me and this board.
Harbour Surfboards has a 50-year history of creating handcrafted boards. Each one a unique design, a thing of beauty and in many ways, a work of art. Owning one comes with pride, appreciation and in some cases, even love. Harbour Surf Day was started as a way to celebrate that. This campaign takes a look at the affection real owners have for their board and entices others to come and fall in love for themselves.
Art Director: Jason Penning
Copywriter: Steve Harbour
Photographer: Adam Fedderly
Published: November 2012