Harmony Print Arabian Prince by DraftFCB Lisbon

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Arabian Prince

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Industry Contraceptives & Pregnancy Tests
Media Print, Magazine & Newspaper
Market Portugal
Agency DraftFCB Lisbon
Released May 2013

Credits & Description

Envy Arabian Prince
These new print ads for Harmony XL-Fit condoms by Draftfcb Lisbon emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.
Client Beiersdorf Portugal
Product/Service Harmony XL-Fit Condoms
Advertising Agency Draftfcb Portugal
Executive Creative Director  Duarte Pinheiro De Melo Luis Silva Dias
Copywriter Viton Araújo
Art Director Duarte Pinheiro De Melo Luis Silva Dias Rita Silva
Mini Maps (Paris, New York, London)