HarperCollins Print Meatspace

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market United Kingdom
Production U-Dox
Released January 2015


Circle Awards 2015
Design Best Book/Publication/Annual Cover - Single Bronze

Credits & Description

Agency: Harpercollins Publishers
Brand: Harpercollins/The Friday Project
Advertising Agency: Harpercollins
Production Company: U-Dox
Creative Director: Nick Hearne
Creatives: Nikesh Shukla
Designer(s): Nick Hearne
Photographer(s): Phil Aylen
Others Associated And Title: Graeme Bulcraig At Touch Digital
Description (in 100 Words Or Fewer): Nikesh Shuklas Novel Meatspace Tackles The Ever-increasing Impact Of The Digital World On Our Lifestyles. ‘Meatspace’ Is An Ironical Term Used By Internet Users For The Real World. So Instead Of Using Any Digital Process, The Book Cover Was Created For Real With 834 Physical Pixels. 12 Varieties Of Meat Were Cubed And Arranged Into A Bow Tie And Aviator Shades To Represent The Protagonists Online Persona, Which Increasingly Infiltrates His Real Life. A Seemingly Digital Image To Make The Viewer Look Twice.