Harvard Business Review: Airport by Zig for Harvard Business School

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Harvard Business Review: Airport

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market United States
Agency Zig
Copywriter Geoff Berg
Designer Kelly Davidson
Strategic Planner Ryan Wilson
Released May 2010

Credits & Description

Harvard Business Review launched a new design and website (hbr.org) earlier this year, and to support these efforts, zig’s Chicago office created a brand awareness campaign to promote the new and improved HBR. Although most business people have heard of HBR, there was an opportunity to broaden exposure to the full range of the brand not only the magazine, but all of its other offerings (website, podcasts, apps, mobile) that many people didn’t know about. Getting people to try the content through an interactive element in the ads makes this campaign more engaging and memorable while encouraging people to see the new HBR firsthand. “Text Smart” is an SMS component in HBR’s airport installations
Client: Harvard Business Review
Agency: zig Chicago
Creative Director/Art Director: Stephen Leps
Copywriter: Geoff Berg
Designer: Kelly Davidson
Country: United States of America
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Studio: Cade Chen